
The “Coach Sales School” teaches a proven closing framework for coaches just like you to confidently & consistently close $5000+ sales and skyrocket the revenue in your business.


Understand your target market
Nail your niche & positioning
Crafting irresistible offers and filling your coaching program with ideal clients

After you’ve successfully crafted your irresistible offer, it’s time to master the sales conversation
Enhance your communication skills, including active listening, asking powerful questions, and conveying value in a way that resonates with high-ticket prospects
Get resources, help and feedback all the way in our support group, monthly sales role play and sales support calls

Closing High-Ticket Deals with Confidence: Explore proven closing techniques specifically designed for high-ticket sales
Handling Objections and Concerns: Develop strategies to address common objections coaches face, ensuring you can navigate these challenges smoothly and move the sales conversation forward.
Building Long-Term Client Relationships: Learn strategies for fostering ongoing relationships with clients so that they become repeat buyers
AND LEARN HOW TO CLOSE MORE SALES & BUILD THE BUSINESS OF YOUR DREAMS

✔️Monthly Live Sales Training
✔️Participate in live Sales Role Plays so enhance your sales skills
✔️Bi-Weekly Accountability Co-Working Sessions where you’ll focus on anything from Messaging, Marketing and Sales
✔️Access to the tools & experience of a 7-Figure Business Coach
✔️Save $$$$ and pay just a fraction of standard sales training
✔️Get over 10 hours of in-demand video training, sales script and proven sales funnel templates
My heart was beating so fast when we sat down, I genuinely was a little concerned 😭
I knew this conversation was coming. It had been for a couple of months.
But I’d just been hoping I could make a change before it actually happened.
The words finally left my husband’s mouth…
“Is it about time for you to give up and find a normal job again?”
I’d been “working” so hard on my coaching business but I wasn’t getting anywhere.
Now 12 months in and the doubt had crept in 😢
When I started my coaching biz, I was full of confidence oh hitting that 6-Figure money goal
So confident even, I’d already planned the extra holidays I’d take my family on and the car I was going to buy.
Now I was sat with my husband wondering what I was going to do… and IF all the work was even worth it


This is the story TOO many of my clients come to me with…
Maybe you can relate?
Maybe you’re in that situation currently wondering what you can do to turn your coaching business around and finally start filling your business with all the clients the entire industry keeps telling you are out there 👀
After what we now jokingly call “the intervention”, clients are able to close over 80% of sales calls
Not by luck… but by using the framework I’m about to break down for you on this page.
The same framework that allowed me to:
Generate over $120k in only 3 days
Consistently close over 80% of calls I take
Teach thousands of women to confidently close on the phone (or Zoom)
Help my clients generate over $5,374,382 using the exact same system
When you break it down to just the numbers, building a coaching business that provides you the lifestyle you want isn’t that far away…
If you’re selling over $3k, a 6 figure business is only 3 clients per month… 15 calls with an “average” close rate or just 6 calls (maybe less) with Coach Sales School
No elaborate weekly webinars….
No nonsense live streams…
No more “can I pick your brain”...
Just 6 effortless calls that will change the lives of even the people who don’t say yes to your program!
Right now I want to help you move out of those feast and famine months (though it may be more famine and famine months currently)


When I first started my business as a “side hustle” I had two choices…
1. Wait tables on the side to make my rent
or
2. Take the skills I’d learnt as an actress to help entrepreneurs become better story tellers.
As you can imagine… I didn’t want to be the typical cliche “failing actress waiting tables”. 33 and still trying to keep the dream alive 🤦♀️
Telling stories was my bread and butter. But actually selling my skills was a whole different story.
I was so “busy”... but getting nowhere with it.
And to make things worse, every day I was seeing new coaches enter the industry and achieve things I was still dreaming of...
...even though they were brand new and I’d been an “entrepreneur” for a solid 12 months.
You know the ones… those IG “gurus” flashing their expensive red-bottom Louboutin heels 👠 or dream holiday.
Really annoying when when you're still on the struggle bus of trying to get your credit card paid off…
What made this time even harder was I’d just given birth to my first son.
I didn’t want to be living paycheck to paycheck without the ability to give my son the best start in life.

After a few months of trying and failing so much… I finally cracked the code.
I started to get a couple of calls booked in with people that had shown some interest in my program.
Looking back, the way I was doing it wasn’t the best.
Spamming Facebook groups, spending hours on the gram and a dismal attempt at LinkedIn outreach.
But I was at least getting some calls booked in.
I’d come off thinking what a great call...
...but ZERO sales.


“I can’t afford it”
“Oh I just wanted to pick your brain”
"If only I had the money"
“I need to speak to my husband before I make a decision”
“Can you call me back next week or send me something to look at first?”
Or the worst one… I said the price and the lady just hung up on me. Seriously!
But the thought of spending MORE money on courses, books or coaches terrified me after being burnt so many times before.
Several times I fell for buying sales scripts which only gave me cookie cutter sentences that didn’t make any sense for my situation as a female coach.
And every sales guru I found sounded worse than Matilda’s dad who we all know was a TERRIBLE car dealer!
There was just no heart!

It was like these guru’s simply didn’t care about their prospects!
They had dollar signs in their eyes and they pounced onto every call like a shark!
Eeek!
They had a ‘close the call by any means necessary’ type of mentality (not like what we teach you indoe Coach Sales School)
This WRONG mentality gave them a mediocre ‘close’ rate
But they didn’t seem to care.
So after putting in hundreds of hours into learning how to close on a call I finally had my first 80% conversion week! It felt INCREDIBLE!
6 people scheduled a call with me and by the end I’d closed 5 into my program ($3k at that time)
That was a cool $15k in the bank
And I didn’t have to break a sweat or work myself into the ground
But… I needed to ensure that I had a repeatable system
After ripping apart hundreds of failed calls asking “what could I have done differently”
I noticed something really shocking…

You see most sales programs will give you a script and just set you on your way…
Or teach you a “buy or die” approach.
But what about:
Getting branded as a “hard closer” or a “sales at all cost” type of coach can have really bad results for your brand.
On the other hand…
A lack of knowing how to stop the "can I pick you brain" kind of conversations and instead controlling the conversation and taking it in the direction you want.
Be excited to jump on with your ideal prospects knowing, no matter what, you’ve got the ability to change someone's life!
Ditch the outdated sales scripts you’ve been using that have turned off 90% of the people you have spoken to
Consistently add new, ideal clients to your coaching program adding thousands in revenue every time you jump on the phone with a prospect
Prove all your doubters wrong and finally build the business that you’ve been dreaming of for the last year!
Sales isn’t about “what” you say.
Its about the psychology of how you say it, it’s the framework you use to move people through the journey they need to go on to see if your product is right for them.
When I first cracked it… I thought it was a fluke.
But I knew that if I wanted to take my coaching from a 6 figure per year business which this closing framework had allowed me to do…
…to a 7 figure per year business I was going to need a Sales Team.
A team of sales people that had probably been taught the “hard sell and pushy” approach I’d failed with time and time again.
An approach I really didn’t want to be associated with my business.
Instead I focused on finding people with a willingness to learn, that I could teach my framework (The Coach Sales School Framework)
Within just a couple of months something amazing happened. Not only were they also getting 40%, 50% even 60% close rates…
But my sales team said they didn’t even feel like they were closing and I started to get comments from new coaching clients like:
“Pam, your sales team are so authentic”
“It was amazing! I don’t even remember being “sold” to… it was as if you just took me on a journey and the outcome was clear. I had to join”
“How do they do it?”
Before you download ANOTHER sales script, or try to force yourself to “hard sell” your coaching (eww)…
You need to understand what actually makes your clients tick and how to move them along the journey to an effortless close.

I’d got tired of the rigid, close at all cost sales systems the “gurus” were teaching.
And after spending months of failed calls, emnbarrasing lessons and slow progress I’d finally cracked the code on closing with heart.
This sales system helped me consistently close at 80%...
...it helped me finally get out of the feast and famine cycle and it allowed me to provide for my family whilst working just 2-3 hours per day.
Now I want to pass this knowledge and skill on to you!
The Coach Sales School is a complete mental shift in how you think (and execute) your sales process.
This course isn't about hard selling your prospects at all cost… thats just not how we do it.
Instead, The Coach Sales School goes much deeper.
It's not about your script, or even the words you say. It’s about YOU and delivering the value you have in the right way.
The RIGHT way to prep for your calls so you can jump on with confidence and belief in yourself and your coaching.
Create fairy tale endings to your sales conversation by building genuine relationships with your prospects and guiding them to the only logical solution (buying your program)
The easy to implement process I use to "win over" every prospect BEFORE I even make an offer or talk about my coaching program.
How to never sound scripted again - everyone can see right through it when you're reading word for word from a sales script.
My proven 12 step "heart felt" sales formula that has helped me and my clients generate over $5,284,287 in the last 2 years.
Easy strategies to break the ice when starting a sales call and finally say "bye bye" to that awkward moment at the start of your calls.
The right way to stay in control and effectively "guide" your prospect through the sales call without feeling pushy or forceful.
How to blast through surface level problems and objections to actually get to the "real", deep seeded issue holding your prospect back - the one that you're going to solve!
Ethical ways to uncover your prospects emotional primers and show them how your program is the answer they've been looking for.
The ONLY way to position your offer that will have your clients basically scrambling to join your program and give you money.
My 3 step objection handling framework to blast through any objection your prospects throw at you.
And So Much More...













You’re looking for a “hard sales” approach that will help you beat your prospects into submission - even if the product isn’t a right fit.
You don't really care about your prospects and clients and just want to make money. We sell with heart here!
You aren’t willing to commit to getting on the phone with prospects. This is a closing course after all, coaching closes should happen on a call.
You want to learn a proven framework (and yes, scripts) that will help you effortlessly close more sales and fill your coaching program
You want to sell with heart. Providing even those that say no with so much value they want to tell others about it.
You’re sick and tired of having you brain picked, losing control of conversation and hearing that dreaded “let me think about it”
You’re serious about scaling your coaching business to 6 (maybe even 7) figures.

Step-by-step walkthrough of how to use the sales training inside The Coach Sales School. In this training, I break down exactly how to hold a Sales Conversation that leads to a ‘Yes’
My ‘Secret’ closing script that has led to 7-figures in sales
”Becoming an Amazing Sales Machine” playbook to give you the tools you need at a glance
Live support in a members only community (answers within 24hours on week days)
Monthly Live Sales Training
Participate in live Sales Role Plays so enhance your sales skills
Bi-Weekly Accountability Co-Working Sessions where you’ll focus on anything from Messaging, Marketing and Sales
Access to the tools & experience of a 7-Figure Business Coach
Save $$$$ and pay just a fraction of standard sales training
Get over 10 hours of in-demand video training, sales script and proven sales funnel templates

Use the scripts, training and process in The Coach Sales School for 60 days and if you don’t close at least 30% of the sales calls you take I insist you get your money back.
Join The Coach Sales School and try it for yourself. If you complete 7 sales calls and the powerful mental frameworks, strategies, and scripts don't help you close 30% (2) of them. I want you to email me. Show me you followed the framework, and I'll give you all your money back.
This guarantee lasts 60 days, which gives you 2 full months to try out The Coach Sales School and see the results for yourself.
A: Absolutely! Coach Sales School was created for coaches, consultants and service-based business owners at all levels, including beginners. Starting with the right strategies can help you avoid common pitfalls and set a solid foundation for your coaching business.
A: Without a doubt! The strategies we teach inside Coach Sales School are versatile and have been proven to work in any coaching niche. Whether you're focused on life coaching, business coaching, or any other specialty, Coach Sales School provides principles that can be tailored to your unique offer, helping you to enroll clients consistently
A: Coach Sales School is designed to deliver both immediate and long-term results. While you'll gain actionable insights that can be applied right away, all the training and strategies are also geared towards building sustained revenue growth over time.
A: Our clients get incredible results with the strategies we teach inside Coach Sales School. We offer a 7-day trial so that there is no risk to you. We haven't had anyone cancel during their trial yet... it's that good :)
A: Yes and no. Coach Sales School is free for 7 days - When you join, you’ll not only get access to our training but you’ll also get access to programs and bonuses with a total value of $14,573
Should you wish to remain a member after the 7 day trial, you'll pay $49/month. You can cancel anytime! No questions asked
A: Coach Sales School is easy to implement and you'll see incredible value the moment you get into the platform. You can go as fast as you like and take it at your own pace.
A: No prerequisites or specific skills are necessary. Coach Sales School is structured to cater to coaches of all levels, from beginners to seasoned professionals. Whether you're just starting or looking to enhance your existing sales strategies, the trainings are crafted to provide valuable skills, tools and strategies for everyone at any level
A: Absolutely! Coach Sales School isn't just a one-time event, as a member, you'll gain access to a community of like-minded coaches, ongoing support, training and resources as well as live training sessions, all included
A: During our live training sessions inside Coach Sales School, we encourage you to interact and engage. You'll have the opportunity to ask questions during live sessions, participate in Q&A segments, and engage with the community. We're dedicated to have created a supportive and collaborative learning environment for all participants.
Any more questions send us an email at support@thelucrativelady.com and I’ll try to answer them before we close the doors
If you're ready to unlock the secrets to confident client enrollment and multiply your coaching business revenue

Step-by-step walkthrough of how to use the sales training inside The Coach Sales School. In this training, I break down exactly how to hold a Sales Conversation that leads to a ‘Yes’
My ‘Secret’ closing script that has led to 7-figures in sales
”Becoming an Amazing Sales Machine” playbook to give you the tools you need at a glance
Live support in a members only community (answers within 24hours on week days)
Monthly Live Sales Training
Participate in live Sales Role Plays so enhance your sales skills
Bi-Weekly Accountability Co-Working Sessions where you’ll focus on anything from Messaging, Marketing and Sales
Access to the tools & experience of a 7-Figure Business Coach
Save $$$$ and pay just a fraction of standard sales training
Get over 10 hours of in-demand video training, sales script and proven sales funnel templates





Step-by-step walkthrough of how to use the sales training inside The Coach Sales School. In this training, I break down exactly how to hold a Sales Conversation that leads to a ‘Yes’
My ‘Secret’ closing script that has led to 7-figures in sales
”Becoming an Amazing Sales Machine” playbook to give you the tools you need at a glance
Live support in a members only community (answers within 24hours on week days)
Monthly Live Sales Training
Participate in live Sales Role Plays so enhance your sales skills
Bi-Weekly Accountability Co-Working Sessions where you’ll focus on anything from Messaging, Marketing and Sales
Access to the tools & experience of a 7-Figure Business Coach
Save $$$$ and pay just a fraction of standard sales training
Get over 10 hours of in-demand video training, sales script and proven sales funnel templates
